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Top 4 mistakes to avoid when expanding into global markets

If your business has done well domestically, you may be ready to expand overseas to attract new customers and gain market exposure. But keep in mind, the playbook that has brought you so much success in Australia may not have the same effect overseas. The truth is, many Australian brands have invested significant time and money expanding into new markets only to discover a critical factor that stymies even the best-laid plans. 

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