How to create an effective omnichannel eCommerce strategy
It wasn’t too long ago when shopping was an event that entailed heading out to your local shopping centre and browsing the products in each store until you found what you were looking for. Today, retailers have entered an entirely new era – one that is truly synchronised across the digital and physical, with the customer in the driving seat. Shopping is now shopping regardless of where it is conducted - be that online, on a smartphone, or in-store. To stay relevant, retailers need to adopt an omnichannel eCommerce strategy that will meet their customers’ expectations and streamline their shopping journey.
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